Ko Olina Golf Club

Client	Ko Olina Golf Club, Hawaii

Challenge	95% of activities booked by the over one million visitors to Hawaii each year are booked after they arrive in the islands. This creates intense competition among all the golf courses and activity suppliers. In this flooded marketplace it was becoming increasingly challenging for Ko Olina Golf Club to differentiate its message to golfers.

Goal	Increase pre-arrival booking.

Solution	As more and more people are going online to research their vacations, the internet was the obvious solution. Analyzed previous years’ data to determined which times of day were the most underused. Researched competitors prices and services Set a lower price for mid-day golf rounds to appeal to a broader market. Actively promoted this lower mid-day rate on the Specials page of www.koolinagolf.com. Sent multiple emails to the opt-in database promoting this new rate class and included a live link for online booking.

Results	Market Research and Analysis, Yield Management, Web Design, Email Blasts (writing and design)