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| Client | AJA Studio, Colorado |
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| Challenge | AJA Studio has been a long time client and the principal, Andrew Abraham, was looking to update his stationery package. He has been based in the Vail Valley for over ten years, but had recently added a new studio in Denver. In addition to updating his collateral with the new information, he wanted the collateral to have a new aesthetic, as well as to convey his evolving philosophies as an artist.One single stationery package needed to work for both locations, as well as for the clients that he works with all over the country. In addition, the new aesthetic needed to work with all the existing collateral, including printed materials and a website. |
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| Goal | Create a single stationary package that addresses the issues mentioned above and is visually and conceptually interesting. |
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| Solution | The main visual focus of the stationery package addresses the dichotomy between a Mountain location and a City location. A keyword map was developed with word pairs such as natural vs. man-made, rugged vs. structure, and open air vs. congestion. Each location inherently creates different images in the minds of viewers, and there are elements of both locations in the architectural style of AJA Studio.Details of a steel structure and a rock wall form textured background. Instead of using the standard address format on the business card, we gave the viewer the GPS coordinates to envoke the feeling of expedition and adventure. |
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| Skills Used | Print Design, Typography, Web Design |
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